Initial commit: Mail packages

odoo-bringout-oca-ocb-mass_mailing/mass_mailing/README.md

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+Odoo Mass Mailing
+-----------------
+
+Easily send mass mailing to your leads, opportunities or customers
+with Odoo <a href="https://www.odoo.com/app/email-marketing">Email Marketing</a>. Track
+marketing campaigns performance to improve conversion rates. Design
+professional emails and reuse templates in a few clicks.
+
+Send Professional Emails
+------------------------
+
+Import database of prospects or filter on existing leads, opportunities and
+customers in just a few clicks.
+
+Define email templates to reuse content or specific design for your newsletter.
+Setup several email servers with their own IP/domain to optimise opening rates.
+
+Organize Marketing Campaigns
+----------------------------
+
+Design, Send, Track by Campaigns with our <a href="https://www.odoo.com/app/email-marketing">Lead Automation</a> app.
+
+Get real time statistics on campaigns performance to improve your conversion
+rate. Track mails sent, received, opened and answered.
+
+Easily manage your marketing campaigns, discussion groups, leads and
+opportunities in one simple and powerful platform.
+
+Integrated with Odoo Apps
+-------------------------
+
+Get access to mass mailing features from every Odoo app to improve the way your
+users communicate.
+
+Send template of emails from Odoo <a href="https://www.odoo.com/app/email-marketing">CRM opportunities</a>, select leads based
+on marketing segments, send <a href="https://www.odoo.com/app/recruitment">job offers</a> and automate
+answers to applicants, reuse email template in the lead automation marketing
+campaigns.
+
+Answers to your emails appears automatically in the history of every document
+with the social network module.
+
+Clean Your Lead Database
+------------------------
+
+Get a clean lead database that improves over the time using the performance of
+your mails. Odoo handle bounce mails efficiently, flag erroneous leads
+accordingly and gives you statistics on the quality of your leads.
+
+One click emails send
+---------------------
+
+The marketing department will love working on campaigns. But you can also give
+a one click mass mailing facility to all others users on their own prospects or
+documents.
+
+Select a few documents (e.g. leads, support tickets, suppliers, applicants,
+...) and send emails to their contacts in one click, reusing existing emails
+templates.
+
+Follow-up On Answers
+--------------------
+
+The chatter feature enables you to communicate faster and more efficiently with
+your customer. Get documents created automatically (leads, opportunities,
+tasks, ...) based on answers to your mass mailing campaigns Follow the
+discussion directly on the business documents within Odoo or via email.
+
+Get all the negotiations and discussions attached to the right document and
+relevent managers notified on specific events.
+
+Campaigns Dashboard
+-------------------
+
+Get the insights you need to make smarter marketing campaign. Track statistics
+per campaign: bounce rates, sent mails, best content, etc. The clear dashboards
+gives you a direct overview of your campaign performance.
+
+Fully Integrated With Others Apps
+---------------------------------
+
+Define automated actions (e.g. ask a salesperson to call, send an email, ...)
+based on triggers (no activity since 20 days, answered a promotional email,
+etc.)
+
+Optimize campaigns from lead to close, on every channel. Make smarter decisions
+about where to invest and show the impact of your marketing activities on your
+company's bottom line.
+
+Integrate a contact form in your website easily. Forms submissions create leads
+automatically in Odoo CRM. Leads can be used in marketing campaigns.
+
+Manage your <a href="https://www.odoo.com/app/crm">sales funnel</a> with no
+effort. Attract leads, follow-up on phone calls and meetings. Analyse the
+quality of your leads to make informed decisions and save time by integrating
+emails directly into the application.
+